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Big Name Design With A Green Twist

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New York fashion designer Issac Mizrahi during a fitting session. Mizrahi used salmon leather to create an ensemble that includes a dress, jacket and shoes. (Photo by Mackenzie Stroh, courtesy of the Cooper-Hewitt National Design Museum)

You might not have heard of the design firm Pentagram, but more than likely you’ve seen its work. Pentagram designed the shopping bags for Saks Fifth Avenue, the logo for Citibank, the layout of the New York Times Magazine. In short, its designers make things look pretty. Recently, Pentagram got a call from the nonprofit Nature Conservancy. As Hammad Ahmed reports, it wasn’t the usual request for a nice new logo or packaging:

The exhibition

Info from the Cooper-Hewitt National Design Musem

An article and photos from Pentagram

Producer: Hammad Ahmed
Release Date: July 6, 2009
Running Time: 3:21

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